Creative Industries Immersive Impact Coalition
A €200 million investment from the National Growth Fund to make the Netherlands a world leader in immersive experiences.
Our mission
The future is immersive. We stand on the threshold of a new digital revolution: a world where the digital and the physical merge seamlessly.
With CIIIC - a €200 million investment from the National Growth Fund - we make this possible. We accelerate research, stimulate innovation and build an ecosystem in which makers, researchers and companies together shape the next wave of digital innovation.
CIIIC is not a funding desk, but a catalyst. We connect knowledge with practice, talent with opportunity, and ideas with impact.
⚠️ Bunny library ID not configured
BUNNY_LIBRARY_ID=f0cd34e8-28ca-4d83-a4bf-da6ace9c7a4a Economic opportunities
- The global market for immersive media grows 25-35% annually, reaching €100-150 billion by 2030
- For the creative industries, the opportunity lies in producing high-quality content
- For other sectors: raising productivity, lowering costs, addressing labour shortages
Societal opportunities
- IX can increase understanding, empathy and enjoyment
- IX help people acquire skills faster
- IX support participation and collaboration in society
- IX offer new ways to tackle complex societal challenges
Why this programme?
There is ample evidence that IX works. But five bottlenecks stand in the way of large-scale application — and CIIIC tackles them systematically.
Shortage of knowledge and methods
There is ample evidence that IX works, but not enough knowledge and methods for effective content creation. How do you make IX that has real impact?
Need for qualified human capital
The sector is growing, but there are too few professionals who can conceptualise, build and apply IX. We need more talent.
Insufficient innovation power and connection
Small players and limited connection between 'makers' and 'appliers'. The ecosystem lacks facilities to collaborate and experiment.
Limited experience with validated IX applications
Scaling knowledge from the games domain needs to be transferred to other sectors. More demonstration projects are needed.
Need to safeguard public values
Actively working on responsible IX: ethics, privacy, sustainability, data security, inclusion, diversity and open standards.
Five action lines
CIIIC works along five complementary action lines that together cover the entire IX ecosystem.
Research
Applied and practice-based research for the development of better knowledge, methodologies and tools for the effective and responsible development of IX. From exploratory research to artistic-design research.
View funding 2Talent & Skills
Expanding and strengthening the talent pool to conceptualise, build and apply IX. Through learning communities, training vouchers and educational modules.
View funding 3Facilities
Building a strong, interconnected Dutch IX innovation ecosystem and supporting its research, education, development, and application.
View funding 4Innovation challenges
Projects around the design, production, application and impact of IX, bringing together public and private organisations. Consortia develop solutions for concrete societal challenges.
View funding 5Synergy & Coherence
Coherence and synergy between the action lines, connecting parties in the IX ecosystem. From innovation agenda to knowledge platform, from public values to community and events.
View funding
CIIIC is a public-private partnership under the umbrella of the top sectors policy.
The programme falls under the responsibility of the Ministry of Education, Culture and Science (OCW) and is directed by ClickNL as programme manager. An independent Advisory Board advises on strategic choices and safeguards the quality and impact of the programme.
Experts from the IX field who safeguard strategy and quality.
The CIIIC Advisory Board consists of experts from the IX field: researchers, makers and appliers. They advise on strategic choices, assess the quality of the programme and ensure that CIIIC aligns with the needs of the sector.
Meet the Advisory BoardIX technology brings unique ethical challenges. CIIIC upholds seven core values for the responsible development and application of immersive experiences.
Privacy
Protecting user data and personal information
Self-determination
Safeguarding autonomy and freedom of choice
Democracy
Supporting democratic principles and participation
Health
Protecting physical and mental well-being
Safety
Preventing harm to users
Inclusivity
Equal access and non-discrimination
Sustainability
Environmental and social responsibility
Developed with PublicSpaces, Waag Futurelab and the Rathenau Institute.
Learn more
Discover the funding schemes, browse funded projects, or get in touch with us.